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day-after recall test Explained

day-after recall test at English (WD) Of Explained:



Inter: en-noun » head=day-after recall test
  • Inter: advertisin » g A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
    1. :The day-after recall test is one of the original forms of Category: w - :advertising research|advertising research but few people still use it because the data and analysis is limited.


      * The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

      See also

      * brand image

  • brand linkage
  • Category: w - :copy testing|copy testing