day-after recall test Explained
day-after recall test at English (WD) Of Explained:
Inter: en-noun » head=
day-after recall test
Inter: advertisin » g A method of advertising research measuring the percentage of people who remember seeing an advertisement the day after it was shown on television.
test is one of the original forms of Category: w - :advertising research|advertising research but few people still use it because the data and analysis is limited.
The Advertising Research Handbook
Charles E. Young, Ideas in Flight, Seattle, WA, April 2005
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Category: w - :copy testing|copy testing